- TECHNOLOGY

Gateway

The ANTHEM™ Gateway is the point of integration with SNS and other community partner sites. As the link between web-based partners and the mobile application server, it extends the web-based social networking experience to the mobile environment and actively translates the functionality of the SNS between the web and mobile application.

Server

The ANTHEM™ Server is the foundation of the ANTHEM™ Platform. It integrates with the network operator's infrastructure to deliver partner functionality through carrier-controlled channels to enable deployment of a category-wide consumer offering.

Rather than being constrained by the limitations of one-off partner deployments, the ANTHEM™ Server enables carriers to offer a turn-key technical solution and business model to enable a host of partners in the social networking space.

Client

The ANTHEM™ Client controls the presentation of social networking applications to end users. Core functionality is processed by the server then optimized for the client UI. Users have the option of interfacing with their favorite sites in a variety of ways which all work together seamlessly to present a unified experience to the entire community. A user may use a thick client on their device or downloaded from the partner site, providing a robust interactive media experience.

A user without a thick client may receive a message (native SMS) from a web-based user, then click through to a WAP version of that user's personal page. A robust messaging relay server facilitates cross-carrier and web-to-mobile messaging without requiring any download at all. When deployed in concert, the result is broad addressability and increased viral adoption.